Why Le Creuset so Expensive?

Believe every cooking enthusiast own at least one or two Le Creuset in their kitchen, but why ? why almost everyone love such a heavy and expensive cookware ?

There are plenty of reasons, but i will only highlight and list out 3 key reasons why cookery enthusiast love this brand.

1. Quality and Usage
   The Le Creuset French oven is made from cast iron, which ensures that heat is maintained and distributed evenly. Internal and external coated with enamel which allow user to cook and clean easily. This feature is great for cooking techniques such as poaching, simmering, browning and braising. It also compatible with almost all kinds of cooking hobs and oven safe (oven-proof to 500°F / 260°C ).
   
   Tough and durable – the products from these cookware brands can last generations. It is unsurprising that they are often family heirlooms that can be passed one generation to the next.
   
   Despite the high price of producing cast-iron cookware in France. Le Creuset has maintained its foundry in Fresnoy le Grand since the company first started in 1925. Instead of shifting its production to other cost effective locations like China, Vietnam, Thailand etc, Le Creuset has remained loyal to its community. It bears the cost of producing high-end goods in France.
   
   Nevertheless, this brand comes with lifetime warranty. Le Creuset cookware is guaranteed to you by Le Creuset Malaysia to be free from defects in material and workmanship at the time of its purchase. T&C apply.
   
   
2. The Signature COLOR and Heritage DESIGN
   The brand’s casting specialist Armand Desaegher and enameling specialist Octave Aubecq settled on a bright orange color for their first enameled oven in 1925 and named it Flame. They were inspired by the bright glow of molten cast-iron. Even the factory in Fresnoy-le-Grand, France, is painted the classic orange hue.
   
   Popular color available and its vary by country. Le Creuset has created about 100 colors, but the favorites are different depending on where you live. Americans opt for primary hues, Germans love Mediterranean blues and Japanese chefs pick pastels. French cooks go crazy for — what else? — the iconic Flame hue, which is called Volcanique in Le Creuset’s home country.
   
   The ideal brands for Pots and Pans collectors. Le Creuset owner proudly display their cookware on the stovetop or on the kitchen bench. This brand that has appeal and is trendy for all ages.
   
   
3. Self Esteem
   According to a study published by the Journal of Experimental Social Psychology, low self-esteem is a big factor in whether a person will buy luxury goods that he may not be able to afford. A sense of accomplishment is yet another reason why some people buy luxury goods. They want to reward themselves for their hard work by treating themselves to something they typically can’t afford.
   
   Luxury good can go a long way in increasing self-esteem or providing a sense of belonging. Luxury goods are the ultimate retail therapy, and fortunately for luxury brands like Le Creuset, WMF, Lagostina, All-Clad, Zwilling etc. Each and single pot or pan may cost you not lesser than RM1,000.00.
   
   People buy luxury goods for a variety of reasons, all of which are related to the strong emotions that we attach to expensive material goods. Whether we are financially comfortable or not, we will often purchase luxury items to show off to or gain acceptance from others and to reward ourselves for an accomplishment.
   
   Now that we understand the psychology behind why people buy luxury goods, we’ll be better equipped to quash down any emotions that try to convince the rational part of our brains that the more expensive something is, the better its quality.
   
   
   In summary, is Le Creuset really worth the price?
   It depends. If you are cooking enthusiast and financial comfortable, why not ?
   If you are only looking for some easy and safe to use, lesser / same price but come with more sizes and models of pots and pans, there are plenty of cookware brands in the market you may consider.
   
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